What is Synthesia?
Synthesia is an AI video generation platform built to disrupt video production. It is the brainchild of AI researchers and entrepreneurs who graduated from some of the finest institutions—University College London, Stanford University, Technical University of Munich, and Cambridge University. With Synthesia, one can create professional videos without using a camera, microphone, or actors.
But other than that, Synthesia has almost everything one would require to create video content: video templates, recorders of the screen, media libraries, and even language packs. More than 40,000 companies within industries, from Reuters to Teleperformance, are already using this platform.
Key Features & Benefits of Synthesia
Video templates—Over 50, supporting more than 130 languages
Highly effective text-to-video; no live action required.
Realistic AI characters and voiceovers; quality video creation at scale—in minutes; free media library with robust editing tools; full HD resolution: 1920×1080; real-time team collaboration and brand customization; easy integration with LMS; SOC 2 and GDPR compliance for safety and ethical use of AI.
One of the major benefits of working with Synthesia is that it makes video production easy, so due to this, any user can develop engaging content in a quick and effective way. On top of this list, therefore, is explaining the selling point of this tool: wide language coverage, realistic AI avatars, and comprehensive editing tools that will be useful in any business, either big or small.
Synthesia Use Cases and Applications
Such is the versatility of Synthesia that it can be used across industries and sectors at large. Here are some examples:
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Training Videos:
Make engaging training content with AI avatars and voiceovers in multiple languages. -
Marketing Content:
Come up with fast, quality marketing videos with the help of pre-designed templates. -
Customer Service:
Help articles can now be turned into user-friendly video tutorials.
It finds applications among many professionals and in many fields, from learning and development teams and marketing departments to sales enablement teams, IT departments, customer service teams, business operations, training departments, content creators, and corporate communications teams.
How to Use Synthesia
Indeed, with a few quite simple operations, Synthesia won’t be a problem at all. Here comes detailed step-by-step guidance:
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Log In:
Log in to Synthesia and click ‘Log in.’ In case you haven’t signed up yet, log in with your e-mail or Google account and set a password. -
Select Template:
Log in and select a video template corresponding to what is written in your script. -
AI Avatar:
Choose an AI avatar that will fit the style and message your video is trying to bring across. -
Paste Text and Voice Selection:
Paste your required text and select one of many different ultra-realistic voices. -
Add Elements:
You can add elements such as background music to your video, text, animation, transitions, GIFs, icons, and logos. -
Generate Video:
Click the ‘generate video’ button, and Synthesia stitches everything together seamlessly into a fluid, professional video.
How Synthesia Works
The working process of Synthesia is pretty easy and transparent:
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AI Avatar Selection:
The client will be able to select an AI avatar through the Synthesia STUDIO interface. -
Choice of past text and voice selection:
The customer has to paste the text he wants to deliver in the video, selects the type of voice he wants, etc. -
Adding other elements:
There is the option to add different types of elements in the video to make it more attractive. -
Video Generation:
All elements will then be mixed by AI to generate high-quality videos.
Pros and Cons of Synthesia
Pros
- Easy to Use: No camera, microphone, or actor is required.
- Cost-Effective: More affordable than traditional video production.
- Variety: 140+ AI Avatars and 130+ languages supported.
- Fast Turnaround: Saves much time in producing videos.
Cons
- Possible Limitations: All voices/avatars may not be available.
- Customization Limits: AI avatars can’t perform as emotionally as real actors.
- Stable Internet: A good internet would be required for smooth video production.
- Initial Learning Curve: It would take some time to adapt to the AI-driven tools.
Conclusion about Synthesia
Synthesia is a very strong AI video creation platform built to make the production process of videos way faster and simpler. It gives so much more—a really wide breadth of functionalities, spanning AI avatars and multilingual support to strong editing features, all of which make it very applicable to any business, whether big or small. At the same time, it requires accepting some certain limitations for personalization and customization. All the benefits outweigh this one, making Synthesia worth investing in for quick and professional video creation. Looking ahead, Synthesia is likely to evolve and further improve its features and functionalities.
Synthesia FAQs
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Can I change the resolution, aspect ratio, or video format?
It can’t be done. By default, it comes in Full HD 1080p resolution and MP4 video format; it cannot be changed. -
Which browser does Synthesia support?
The best experience is earned from using Google Chrome. -
Do we have a Desktop App?
No, currently it’s not possible to get a desktop or telephone application with Synthesia. -
Is it possible to get a translation for my text in the video?
No, at this time Synthesia does not offer such service.