Klaviyo SMS Assistant: An AI-Powered Tool for Smarter SMS Marketing
Klaviyo has introduced a new feature called SMS Assist, an AI-powered tool that helps businesses send one-time SMS messages to specific target audiences. With SMS Assist, writing compliant SMS copy is easy and efficient, eliminating the challenges that come with this new marketing channel.
SMS Assist generates three message options based on the user’s input, allowing them to choose the one that best suits their needs. Additionally, it trains compliant mobile carrier regulations to ensure that the message content is not prohibited.
The tool is integrated within the Klaviyo platform and can be accessed by clicking on the purple lightbulb icon in the SMS campaign editor. With Klaviyo SMS Assistant, businesses can streamline their SMS marketing efforts and reach their target audience in a smarter way.
Real-World Use Cases
Klaviyo SMS Assistant is ideal for businesses that want to send one-time SMS messages to their customers, such as promotional offers, event reminders, and order confirmations. With its AI-powered capabilities, businesses can generate compliant SMS copy quickly and easily, without the need for additional resources or expertise.
For example, an e-commerce business can use SMS Assist to send promotional offers to customers who have abandoned their shopping carts. By providing relevant and timely information, the business can increase the chances of converting those potential customers into actual buyers.
In another scenario, a restaurant can use SMS Assist to send event reminders to customers who have made reservations. This ensures that customers show up on time and reduces the risk of no-shows, which can be costly for the business.
